State of the Industry: Healthier Snacks Lead the Way

With “healthier snacks” leading the way, U.S. snack sales increased by 3.2% in 2006, according to the 2007 State of the Industry report presented at SNAXPO Monday, March 26 by Sally Lyons Wyatt, senior vice president, Information Resources, Inc. (IRI). According to the IRI study, healthier snacks sales increased 6.4% in 2006, far outpacing salty snacks at 3.7%, chocolate at 3.2% and indulgent snacks at 2.1%.